I can’t fathom why it took Vodafone so long to realise what a mockery OMD Digital made out of the phrase “client service” and have finally after much protracted negotiations, and pitches, no doubt at enormous physical and financial cost to the bidding agencies involved, plumped for Carat to service their needs in the digital advertising space.
So begins a new dawn for Vodafone, and hopefully a better performing, more accountable media schedule. Not to say I have much insight into the working of their previous incumbent, just that it always seemed such a struggle to get consensus between client and agency on the basic principles of strategy, intent, reason, implementation, day to day structure, resource, the list goes on.
We at Hatmatic have our feet up, are leaning into our Parker Knoll, and having taken the first swig of a hot cuppa, will now start to monitor from afar. Good luck Carat.
